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P&G Sells Off Soap Brand

Purchaser is Kimberly-Clark de México.

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By: Jamie Matusow

Editor-in-Chief

In its continued divestiture of brands, following 41 to Coty, Procter & Gamble has announced the sale of its Escudo soap brand in Mexico and other Latin American countries to Kimberly-Clark de México S.A.B. de C.V. Escudo launched in Mexico more than 50 years ago, and is the leading local antibacterial soap brand. The sale is expected to close during the first half of this year.

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